Badge Use Use one App Store badge per layout or video. Place the badge in a subordinate position to the image or main message so that it isn’t the dominant artwork.
Don't modify, angle, or animate the App Store badge. Use the pre-order badge to indicate that your app is available for pre-order on the App Store. Once the app is released for download, be sure to replace the pre-order badge with the download badge in all of your marketing materials. For more information on making your apps available for pre-order, see. Use only the badge artwork provided in these guidelines. Don't use icons, logos, graphics, or images from www.apple.com to promote your app. Never use the Apple logo in place of the word Apple.
Don't use the standalone Apple logo. Graphic Standards Minimum clear space is equal to one-quarter the height of the badge. Don't place photos, typography, or other graphic elements inside the minimum clear space. Minimum badge height is 10 mm for use in printed materials and 40 px for use onscreen. Select a size that is clearly legible but not dominant in the layout.
Download WhatsApp for Phones. Mac or Windows PC. WhatsApp must be installed on your phone. Photo: Ste Smith/Cult of Mac Macs are renowned for “just working,” but sometimes you might run into problems while downloading software from the Mac App Store.
When the badge is placed on advertising with very limited layout space, such as banners for mobile devices, select a badge size that is clearly legible on the target mobile devices. Minimum clear space for very limited layout space is equal to one-tenth the height of the badge. Image Use Feature Apple product images on their own in your communications, and don't include images of competing products. References to multiple platforms and competing products can be made only in copy or with badges. Use Apple product images “as is” and without modification. Modifications include adding reflections, shadows, highlights, or graphic elements that appear to enter or come out of the product screen; cropping, tilting, or obstructing any part of the images; animating, flipping, or spinning the images; or creating buttons or icons with a product image.
You can place promotional copy or violators beside the product images, not on top of them. Graphic Standards Use Apple product images at a size that is clearly legible at the image resolution provided. Ensure that the minimum device size is no smaller than 25 mm in height for printed materials and 200 px onscreen.
Maintain the correct relative product scale whenever multiple products are shown. Screen Content Focus on the experience of using your app and not on Apple product functions. Display your app on the screen as it appears when your app is running. For apps that work within Messages, Siri, Phone, or Maps, display your app within the Apple UI exactly as it appears when your app is running. Be sure to create screens using the latest operating system version. Don't display a blank screen on an Apple product, or on a television screen when showcasing Apple TV.
You are responsible for securing the rights to all materials used in screen content within your app, and you should display fictional account information instead of data from a real person. For the screen content of apps that work within Apple apps, you are responsible for securing the rights and approvals for third-party content such as store names or locations. Status bar The status bar for iPhone, iPad, and iPod touch should show a full network icon or product designator, a full Wi-Fi icon, and a full battery icon. If your app runs full screen, you can extend your app screen image over the status bar. Status bar options are provided on different layers within the Smart Object layer.
Be sure to select the correct localized layer for the region in which your marketing communications will appear. Home screen Don't display an iPhone, iPad, iPod touch, Apple Watch, or Apple TV Home screen in your communications. For product images of iMac, MacBook Pro, and MacBook Air in the desktop display option, remember to add your icon to the Dock and customize the menu bar titles to match your app’s menu bar. Custom Photography and Video Custom photography and video of Apple products are allowed.
Show people interacting with the Apple product in an authentic way, and feature your app in a realistic manner, exactly as a user will experience it. Product Use Straight-on product shots are preferred. Don't use extreme angles or alter an Apple product in any way. The product’s color, shape, size, and form must be accurate.
Don't engage in “suspension of disbelief” by showing Apple products or your app in a fantastic or unrealistic manner. Only show the back of a device in an authentic manner to illustrate natural use of the device. Don't feature the Apple logo to take advantage of the promotional value of the Apple brand. Don't obscure or cover the logo. In video, once you show an establishing shot of the entire Apple device, you may pan and zoom to focus on your app.
Present the movement in a simple, clear manner. Use straightforward transitions such as fade or dissolve. Don't use Apple user interaction gestures such as Multi-Touch or trackpad swipes to perform scene transitions. Start the app sequence with your app open. If app sequences are shortened, display a “sequences shortened” disclaimer.
You can use the sounds that your app makes naturally as audio elements of your video, but don't use the native sounds of the Apple device. Screen Content Focus on the experience of using your app and not on Apple product functions. For apps that work within Messages, Siri, Phone, or Maps, display your app within the Apple UI exactly as it appears when your app is running.
Be sure to create screens using the latest operating system version. Don't display a blank screen on an Apple product, or on a television screen when showcasing Apple TV. You are responsible for securing the rights to all materials used in screen content within your app, and you should display fictional account information instead of data from a real person. For the screen content of apps that work within Apple apps, you are responsible for securing the rights and approvals for third-party content such as store names or locations.
Status bar The status bar for iPhone, iPad, and iPod touch should show a full network icon or product designator, a full Wi-Fi icon, and a full battery icon. Don't show the name or identity of a carrier. If your app runs full screen, you can extend your app screen image over the status bar. Home screen Don’t display an iPhone, iPad, iPod touch, Apple Watch, or Apple TV Home screen in your communications. Trademark attribution Include Apple credit lines wherever legal information is provided.
At the end of a video, display the correct credit lines for Apple trademarks used in your video as described in Legal Requirements below. Maintain clear-space requirements when credit lines follow the badge. Messaging and Writing Style When promoting your app, your headline and copy should focus on your app, not on Apple product features. Use clear, simple messaging. Always include a call to action to download your app. Refer to the correct product names your app supports, and avoid referring to iOS, macOS, tvOS, or watchOS in your marketing communications.
Don't refer to Apple devices generically as “smartphones” or “tablets.” Use the product names. Product Names Use Apple product names such as Apple Watch, iPhone, iPad, iPod touch, or Apple TV in a referential phrase to indicate that your app is compatible with these products. For example, say app name for iPhone or app name for iPad, or use a phrase such as works with or compatible with. Don't say iPhone app name.
List all the Apple products that your app runs on. Don't list Apple products that are not compatible with your app. When including your company name, lead with the company name followed by the app name and end with the appropriate Apple product names.
For example, it is correct to say Company name App name for iPhone, iPad, and iPod touch. Spelling and language Always use the correct Apple product names with the correct capitalization as shown on the. Always use Apple product names in singular form. Modifiers such as model, device, or collection can be plural or possessive. Never typeset Apple product names using all uppercase letters. IPhone, iPad, and iPod touch Always typeset iPhone, iPad, or iPod touch with a lowercase i and an uppercase P followed by lowercase letters. Always typeset touch with a lowercase t.
The name iPhone, iPad, or iPod touch should start with a lowercase i even when it is the first word in a sentence, paragraph, or title. Don't use variations such as touch or iTouch. Never use a lowercase i followed by all uppercase letters. IPhone X S, iPhone X S Max, and iPhone X RFor headlines and copy, use an uppercase X, small cap S, and small cap R whenever technically possible and when you can ensure efficient and accurate implementation. For example: iPhone X S Max. When you cannot ensure that small caps will render accurately or when technical limitations may prevent the display of small caps, use an uppercase X,S, and R.
For example: iPhone XS Max. To implement small caps on webpages, make sure your specified font supports OpenType and use the font-variant CSS property font-variant: small-caps. MacBook Air, MacBook Pro, and iMac Mac is always set with an uppercase M followed by lowercase letters; MacBook is one word with an uppercase M and B; and iMac always begins with a lowercase i followed by an uppercase M followed by lowercase letters. IMac begins with a lowercase i even when it is the first word in a sentence. Apple Watch Always typeset Apple Watch as two words with an uppercase A and an uppercase W followed by lowercase letters. Don't break Apple Watch over two lines.
Don't use the article the before Apple Watch. Apple Watch apps are available on the App Store or can be downloaded on the App Store. It is acceptable to say Name of app for Apple Watch when your promotion is focused on your app features and benefits related to Apple Watch. When promoting your app, your headlines and copy should focus on your app, not on Apple Watch features.
Don't use the word watch or time as a pun or verb in your marketing materials. When referring to Apple Watch, use the term Apple Watch Series 1, Apple Watch Series 3, or Apple Watch Series 4, depending on the features and functionality available in your app. Apple TV Apple TV is typeset as two words with an uppercase A followed by lowercase letters, and an uppercase TV. If your app is offered only for Apple TV, clarify that your app is exclusive to Apple TV and available only from the App Store on Apple TV. App Store Always typeset App Store with an uppercase A and an uppercase S followed by lowercase letters. Refer to just the App Store unless you need to be more specific; in that case, you can use App Store for iPhone, App Store for iPad, Mac App Store, App Store for Apple TV, App Store for Apple Watch, or App Store for iMessage.
To refer to all the versions, use this order: App Store for iPhone, iPad, Mac, Apple Watch, Apple TV, and iMessage. Don’t use terms such as Apple Watch App Store or App Store for watchOS. Include only the article the before App Store and Mac App Store. Never include other descriptors; for example, don't say iTunes App Store, Apple App Store, or iPhone App Store. Don't add superlatives such as the best App Store.
It is correct to say that an app is available on the App Store or can be downloaded from the App Store. Don't use at the App Store. Don't use the term downloadable. Apple apps and services When using the Apple names Apple Pay, Wallet, Messages, Siri, Phone, or Maps, always typeset with a capital letter. IMessage, the service within the Messages app, must be spelled with a lowercase i and an uppercase M followed by lowercase letters. Other platforms Apple product names can appear in copy along with the names of other app platforms or devices. List Apple products first.
Although the names of other products can be used in promotional copy, never display Apple product images alongside the images of other products. URL address naming Apple trademark names can be included in your URL address only when the trademark follows your company and/or product name.
Apple trademarks can be used in URLs only for web pages that feature apps developed specifically for the Apple product named. Never start a URL with an Apple trademark. Acceptable: www.company.com/app/iphone or www.company.com/ipad Not acceptable: www.iphoneapp.com or www.ipadweatherapp.com. Legal Requirements Trademark symbols In communications distributed only in the United States, the appropriate symbol (™, ℠, or ®) must follow each Apple trademark the first time it is mentioned in body copy. For example, use Apple Watch®, iPhone®, iPad®, iPod touch®, Apple TV®, and App Store®, Mac App Store℠, Mac®, MacBook Pro®, MacBook Air®, and iMac®. Don't add symbols to headline copy or to the App Store badge artwork provided by Apple. For the correct trademark symbols, refer to the.
Credit lines Use the appropriate credit lines in all communications worldwide, listing all the Apple trademarks used in your communication. Include the credit lines only once in your communication or website, and place the credit lines wherever you provide legal notification. Follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links. When the App Store badge is used, credit both Apple and the Apple logo. For example, say Apple, the Apple logo, iPhone, and iPad are trademarks of Apple Inc., registered in the U.S. And other countries and regions. App Store is a service mark of Apple Inc.
With Apple’s approval, a translation of the legal notice and credit lines (but not the trademarks) can be used in materials distributed outside the U.S. Never translate an Apple trademark. For more information on using Apple trademarks, see. Association with Apple Your app screen images, Mac, Apple Watch, iPhone, iPad, iPod touch, and Apple TV product images, or photographs thereof cannot be used in any manner that falsely suggests an association with Apple or is likely to reduce, diminish, or damage the goodwill, value, or reputation associated with the App Store, the Mac App Store, iPhone, iPad, iPod touch, Apple Watch, Apple TV, or Apple itself. © 2018 Apple Inc.
All rights reserved. Apple, the Apple logo, Apple TV, Apple Watch, iPad, iPhone, iPod, iPod touche, iTunes, the iTunes logo, Mac, iMac, MacBook, MacBook Pro, MacBook Air, macOS, and QuickTime are trademarks of Apple Inc., registered in the U.S. And other countries. Multi-Touch is a trademark of Apple Inc. App Store is a service mark of Apple Inc., registered in the U.S. And other countries.
IOS is a trademark or registered trademark of Cisco in the U.S. And other countries and is used under license. Other product and company names mentioned herein may be trademarks of their respective companies. PLEASE READ THE FOLLOWING APP STORE MARKETING ARTWORK LICENSE AGREEMENT (“MARKETING AGREEMENT”) CAREFULLY BEFORE DOWNLOADING OR USING THE APPLE ARTWORK (AS DEFINED BELOW). THESE TERMS AND CONDITIONS CONSTITUTE A LEGAL AGREEMENT BETWEEN YOU AND APPLE.
BY CHECKING THE APPROPRIATE BOX IN THE APP STORE MARKETING GUIDELINES, YOU REPRESENT THAT YOU ARE AN AUTHORIZED REPRESENTATIVE FOR YOUR DEVELOPER ACCOUNT AND THAT YOU HAVE READ AND AGREE TO THE TERMS OF THIS MARKETING AGREEMENT. App Store Marketing Artwork License Agreement Whereas, Apple Inc. (“Apple”) and You (collectively, the “Parties”) have entered into the Apple Developer Program License Agreement (as amended from time to time, “Program Agreement”); and Whereas, You desire to use certain artwork in connection with marketing Your applications available on the App Store pursuant to the Program Agreement, the Parties agree to enter into this Marketing Agreement effective as of the date clicked through by You. Except as expressed in writing herein, nothing in this document shall be construed to modify the Program Agreement in any way.
Subject to the terms of this Marketing Agreement, Apple grants You a limited, non-exclusive, non-transferable, royalty-free, worldwide license to use the App Store badge, the App Store icon, and certain product images provided to You by Apple under this Marketing Agreement for Apple-branded products running iOS, watchOS, tvOS, or macOS (or any successor thereto) (collectively, the “Artwork”) only in connection with Your applications that are available for download on the App Store (“Applications”) and only while You are a member of the Apple Developer Program. You agree that Your use of the Artwork will be in strict compliance with the App Store Marketing and Advertising Guidelines for Developers found at which may be amended from time to time and also with Apple’s Guidelines for Using Apple Trademarks and Copyrights, found at which may be amended from time to time. Apple may use Your name and the name of each of Your Applications in any index of products or developers that work with Apple-branded products running iOS, watchOS, tvOS, or macOS. Apple has no obligation to provide any type of support for the Applications.
Upon Apple’s request, You shall supply Apple, at no cost and with no obligation to return, suitable specimens of Your use of the Artwork to verify Your compliance with this Marketing Agreement. Apple shall remain the exclusive owner of all rights in the Artwork.
Your use of the Artwork shall exclusively inure to the benefit of Apple. You will not do anything to compromise Apple’s rights in and to the Artwork, such as filing any identical or confusingly similar trademark applications anywhere in the world. THE ARTWORK IS PROVIDED TO YOU ON AN “AS IS” BASIS AND YOU ARE SOLELY RESPONSIBLE FOR YOUR USE OF THE ARTWORK. APPLE DISCLAIMS ALL WARRANTIES REGARDING THE ARTWORK, INCLUDING WARRANTIES OF NON-INFRINGEMENT.
APPLE SHALL NOT BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING FROM OR RELATED TO YOUR USE OF THE ARTWORK, OR TERMINATION OF THIS MARKETING AGREEMENT.
To download and buy apps from the App Store, you need an Apple ID. Your Apple ID is the account that you use to access Apple services. If you've used other Apple services like iCloud, sign in to the App Store with the same Apple ID. If you don't have an Apple ID, you can. You can browse and buy apps in the App Store,. If you're in the App Store on any of your devices and see near an app, it means you already bought or downloaded that app.
If you tap or click, the app downloads to your device again but doesn't charge you. You can also see apps you've already purchased on the. Learn what and other content. You can also when you download a free app. You can purchase apps for your Apple TV from your iPhone, iPad, or iPod touch. If you have automatic downloads turned on, the apps download and install automatically to your Apple TV. If you don't have automatic downloads turned on, any apps that you purchase for tvOS are available to download on your Apple TV under Purchases in the App Store for tvOS. Open the App Store on your iPhone, iPad, or iPod touch to browse apps. Tap Today to see featured stories and apps.
Tap Games or Apps to see new releases, top charts, or browse by category. Tap Search to use a keyword to find an app.
When you find an app that you want, download it to your device:. Tap on the app to view the app's product page. To get a free app, tap Get. To buy an app, tap the price. You might need to sign in with your Apple ID and password or use or if you have them set up. After your app finishes downloading, you can. Some apps let you make additional purchases within the app.
If you set up, you can to help control app downloads and in-app purchases. Learn more. Information about products not manufactured by Apple, or independent websites not controlled or tested by Apple, is provided without recommendation or endorsement.
Apple assumes no responsibility with regard to the selection, performance, or use of third-party websites or products. Apple makes no representations regarding third-party website accuracy or reliability. Risks are inherent in the use of the Internet. For additional information. Other company and product names may be trademarks of their respective owners.